TXDOT MAKES AN ANTI-DRUNK DRIVING APPEAL TO HISPANIC DRIVERS

  

TxDot wants to reach out to the Hispanic community in a special ‘Drink, Drive, Go to Jail’ promotion. 

That’s why they are  introducing  ‘Drink, Drive, Go to Jail’ campaign that uses a bilingual, culturally relevant campaign aimed at encouraging  Hispanic drivers, and others, never to drink and drive.

The program begins May 5th, Cinco De Mayo, with a campaign features a touring interactive truck, themed with imagery inspired by Loteria, a Mexican game of chance similar to bingo, that will visit selected cities to invite people to play a gamne that reminds them not to drink and drive.

In 2013, there were over 25,000 DUI alcohol related crashes in Texas, resulting in 8702 serious injuries and 1022 deaths.  Of those DUI alcohol related  crashes, nearly 12,000, or nearly 37n percent involved an Hispanic driver. 

An announcement from TxDot says they are working diligently to educate the public in order to reverse those disturbing statistics.  TxDot is partnering with the Texas Association of Mexican American Chambers of Commerce on this campaign.

While this particular campaign is aimed at Hispanic drivers, the Drink, Drive and Go To Jail, is in effect for all of the state of Texas. Also in effect for the entire state is ‘Talk, Text, Crash’ during the same time.

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5 Comments

  1. I didn’t recall the article stating how many in this 37% don’t speak English. Also how do they know this for a fact because a lot of Hispanics I know always have received their race as white on traffic tickets or tickets they might have received for causing an accident. So how many of this 37% is actually Hispanic. Also I’m sure the % for elderly drivers causing accidents, and sometimes fatal accidents, and I don’t see any campaign for this. I’m just saying. I am all for educating the community but I am a little on the racist side with Larry^

    1. A campaign in Spanish to reach Spanish speaking drivers is racist??? Seems like producing all of your campaigns in English and ignoring the Hispanics who drink and drive could be construed as racist. Any campaign that seeks to reduce the number of alcohol related traffic accidents seems to be a good thing.

    1. If 37% of DWI related crashes in Texas involve Hispanics, doesn’t it make sense to create a campaign targeting that demographic? Many of them may speak little or no English….so creating a “Don’t Drink & Drive” campaign in their own language, Spanish, makes sense. That doesn’t make the campaign “racist”.

    2. No, I do not see this as extremely racist, I see it as targeting the people who need to be targeted. If it is racist, then why is it not racist that everything else is printed in Spanish? If they all talked English, which is our native language, it would be a moot point!! But if you watch any of the news channels; Houston, Austin, Dallas, and even College Station, most of the bad wrecks include a Hispanic Driver, most of the time unlicensed and uninsured, and highly intoxicated.

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