INDEPENDENCE COFFEE ANNOUNCES BRENHAM WHOLESALE PARTNERSHIP
On May 21, 2015, Independence Coffee Company announced that it has been chosen by Brenham Wholesale Grocery Co. as its branded coffee supplier.
“We are proud to announce our partnership with Brenham’s own Independence Coffee Company,” says Stephen Miller, President and CEO of Brenham Wholesale Grocery Co. “Quality, freshness and service have always been Brenham Wholesale’s main focus and this new partnership carries on that tradition. This is a new approach to convenience store coffee. ICC’s internal ‘roast to order’ production process will allow Brenham Wholesale to provide a product to its customers that is roasted locally within hours of ordering.” “We were very excited when Stephen and his team approached us a couple of months ago,” says Christi Bond, President of Independence Coffee Company. “Brenham Wholesale has set the standard for service in the convenience store arena for many years and this partnership allows ICC to reach thousands of new coffee customers each week throughout our home state of Texas!”
“Independence Coffee has always focused on branding. We have grown our roasting business from 2,000 pounds per year to over 300,000 pounds per year by roasting the best coffees from around the world, never compromising our quality and letting our customers share the ICC brand with others,” says Ragan Bond ICC Co-Founder and Vice President. “Brenham Wholesale has a team led by Landry Fuchs that has set the standard for brand marketing, coffee trend responsiveness and customer service. Landry and his team do it all; from ‘warehouse to cup,’ by providing each customer with the right equipment, kiosk design layout, signage and sales tools to make their coffee program a success. We focus on roasting while Brenham Wholesale focuses on the rest,” says Ragan. “Customers started signing up for our new coffee program almost immediately. An extremely high quality, locally roasted Texas coffee sells itself. The response has been robust to say the least”, adds Fuchs. “We are extremely excited to bring ICC into the convenience store channel.”
Founded in 2003, Independence Coffee Company offers a wide range of products including bagged, bulked and fractional packaged coffees, teas and their own line of ‘Cold Brewed’ coffee.
Founded in 1905, Brenham Wholesale Grocery Co. is a full line wholesale distributor servicing convenience and grocery stores, food service and institutional customers. Brenham Wholesale’s distribution center provides service to a large area of Texas that includes Dallas/Fort Worth, Houston, San Antonio, Austin, Corpus Christi, and Brownsville.
Visit www.independencecoffee.com and www.bwgroc.com for more information.
