BLUE BELL ANNOUNCES THAT A “SIGNIFICANT INVESTMENT” IS NEEDED TO KEEP OPERATING
Blue Bell Creameries announced on Tuesday that Sid Bass, a prominent Texas businessman would make a large investment in the company in hopes of being able to start making test batches of ice cream again.
According to a company spokesperson, the “significant investment” would need to be close to $125 million dollars to keep the company afloat and avoid a shutdown.
Blue Bell would not say if Bass has invested in the company before, but Bass comes from a family worth 1.7 billion dollars, according to Forbes Magazine.
Blue Bell has had to lay off 1,450 employees, which is more than one-third of its work force and furloughed another 1400 since a Listeria outbreak forced the company to shut down the company in April, the first in the company’s 108 year history.
Last week, the company said it would begin a test production at its Alabama plant, although an exact date was not given.
