BLUE BELL PHASE THREE RETURN TO MARKET BEGINS TODAY

  

Blue Bell Ice Cream began Phase Three on their five phase return to market on Monday.

Phase Three include more stores in Texas as well as central and southern Alabama.

Phase four market return covers Louisiana and Jackson, Mississippi.

It was announced on Friday that the El Paso, Texas, Little Rock, Ark., and Memphis, Tenn., markets will have ice cream in stores beginning for Phase four on January 11.

A date for phase five has not yet been announced.

For the time being, Blue Bell is producing the following flavors of ice cream: Buttered Pecan, Cookies N Cream, Dutch Chocolate, Homemade Vanilla, Peppermint, Pistachio Almond and The Great Divide, as well as the 12 pak of Homemade Vanilla Cups and 12-pak of Homemade Vanilla and Dutch Chocolate cups.

Ricky Dickson, vice president of sales and marketing for Blue Bell, says that, “Phase three reaches the remaining majority of Texas as well as central and southern Alabama, This is our largest phase to date but we will work as quickly as we can to get our products in stores.  Freezers will be refilled as needed throughout the week.”