BLUE BELL BRINGS BACK GROOM’S CAKE, WINNER OF FLAVOR TOURNAMENT

  

The winner of Blue Bell Ice Cream’s “The Great Scoop Revival Flavor Tournament” is now back in stores.

Groom’s Cake was the winner out of 16 flavors in the inaugural contest last year, where fans voted on which flavor they would like to see come out of retirement.

First introduced in 2009 but not seen on store shelves since 2018, Groom’s Cake takes Milk Chocolate Ice Cream and combines chocolate cake pieces and chocolate-coated strawberry hearts, surrounded by swirls of strawberry sauce and chocolate icing.

Groom’s Cake will be sold in the half gallon and pint sizes for a limited time.   

Due to the response from fans of Cookie Cake, the runner-up in the contest, Blue Bell will also be releasing that flavor later this month.  Cookie Cake is a sweet cream ice cream loaded with chocolate chip cookie cake pieces and swirls of chocolate and vanilla icing. 

Cookie Cake will be available in half gallon and pint sizes.

Blue Bell Marketing Communications Manager Kelli Remmert says Blue Bell plans to have another flavor tournament in the future, and the competition “will be just as sweet.”