BLUE BELL PARTNERS WITH JAMES AVERY TO CREATE NEW CHARM

  

Blue Bell Creameries is partnering with a well-known Texas jewelry retailer.

Blue Bell and James Avery Artisan Jewelry are launching a new charm designed after a classic carton of Homemade Vanilla Ice Cream.

The charm is made from sterling silver and bronze and includes details such as the Blue Bell cow and girl logo on the front and on top of the charm.

Blue Bell President and CEO Ricky Dickson said Blue Bell is honored to have James Avery create this charm and is excited to “share this collaboration with everyone.”  James Avery CEO John McCullough said James Avery is thrilled to craft a design that “speaks to so many Texans.”

The charm is available for purchase at the Blue Bell Country Store in Brenham and at all James Avery retail locations.