BRENHAM CITY COUNCIL APPROVES ADVERTISING, MARKETING AGREEMENTS FOR VISIT BRENHAM

  

The Brenham City Council on Thursday approved advertising and marketing proposals for the Visit Brenham Destination Marketing Organization’s (DMO) 2025 marketing plan.

The council signed off on an advertising agreement with AJR Media Group, representing state travel publications like the Texas State Travel Guide, Texas Highways and TourTexas.com.  It also agreed to a proposal with Madden Media for digital marketing, using tools and strategies through online platforms to increase Visit Brenham’s brand awareness and overnight visitation to Brenham and Washington County.

City of Brenham Tourism and Marketing Director Jennifer Eckermann said hotel occupancy tax (HOT) revenue, which is used to fund these purchases, is down through the first part of this year, so the new advertising and marketing proposals are for less than the current year.  She did say HOT funding seems to be levelling off this summer and is hopeful it will rebound next year.

The advertising proposal from AJR Media Group comes out to $57,190, while the digital marketing with Madden Media is for $99,960.  Eckermann said those costs are reduced from the previous year by approximately $2,500 and $15,000, respectively.