BLINN WINS SIX NATIONAL HIGHER EDUCATION MARKETING AWARDS
The Blinn College District Marketing and Communications Department recently won six national marketing awards for recent pieces showcasing the College’s programs and events.
The Educational Advertising Awards recognized Blinn with gold awards for videos promoting the College’s Information Technology Program and the new BucBooks textbook rental program that launched last fall. Blinn also received silver awards for its 2023 registration guide and 2023-24 student viewbook.
In the Collegiate Advertising Awards, Blinn received a gold award for its poster promoting the Brenham Campus’s upcoming performance of “The Yellow Wallpaper” and a bronze award for an environmental graphic featuring student testimonials.
“We are honored to have our work recognized with these awards, but more importantly, we are profoundly grateful for the opportunity to collaborate with the many talented departments across Blinn College,” said Richard Bray, Director of Communications, Media Relations, and Marketing. “This recognition is a testament not just to the creativity and dedication of our department, but to the spirit of partnership and excellence that thrives throughout our college. We share these accolades with every department and individual who trusted us to bring their accomplishments to light.”
The Information Technology Program and BucBooks videos were developed by Multimedia Specialist Derek Hall with participation from Computer Information Technology Program Coordinator Carol Wiggins and Bookstore General Manager Jeremy Brown.
Graphic Designer Catherine Muñoz-Myers developed the promotional poster for “The Yellow Wallpaper” with support from Assistant Director of Marketing and Creative Services Darla Arter and input from Theatre Arts faculty Brad Nies and Kevin Patrick.
Arter designed the registration guide, viewbook, and environmental graphic with input from Vice Chancellor for Student Services Dr. Becky McBride and Director of Prospective Student Relations and Enrollment Management Elaine Abshire.
The Educational Advertising Awards is the largest educational advertising awards competition in the nation. This year’s competition received more than 2,000 entries from all 50 states and several foreign countries. Judges consisted of a national panel of higher education marketers, advertising creative directors, and marketing and advertising professionals.
The Collegiate Advertising Awards program is a national competition honoring excellence in higher education marketing and advertising. Submissions were reviewed and scored by a national panel of industry experts, with a possibility of 100 total points. Gold awards received a judges’ score of 95 to 99 (top 5% in the nation); silver awards earned 90 to 94 (top 12% in the nation); and bronze awards earned 85 to 89 (top 16% in the nation).
(Story courtesy Blinn Information)